Stone & Street is a self-directed branding exercise I built to give my own research a consistent, professional look: a logo, a color and type system, and print-ready report templates. The mark is a keystone arch over a street — stability meeting the market. Use the horizontal lockup by default; the standalone mark works for favicons, avatars, and document corners. All files are SVG and scale to any size.
Headings & wordmark: Georgia (serif) — authoritative, classic, ships on every machine.
Body & data: Segoe UI / Arial (sans-serif) — clean and legible in tables and small sizes.
Body copy sample — Stone & Street reports pair disciplined fundamental analysis with a long-term owner's mindset. Financial figures such as $1,234.5M and 12.3% should always be set in the sans-serif face.
The two formats I use for my own coverage. Each is print-ready from the browser and comes with an editable Word version.
The full initiation format: investment thesis, business overview, financial summary, valuation, scenarios, and risks.
A one-page update format for earnings reactions and thesis check-ins, designed to be read in ninety seconds.
A full sell-side style initiation from my own coverage, with a Buy rating and a $375–400 price target.